Biodiversité

Climate change really matters to most people. On average, across all markets, around 69% of respondents stated that they consider climate change to be an extremely or very serious problem.

In this chapter we explore in detail the different sources people use to learn more about climate change and how this is affected by age, education, and political affiliation. We also look at the extent to which different groups value the media’s coverage of this complex subject and ask how it could be improved. Our analysis covers 40 markets, from Sweden to Kenya to the Philippines.