(Macro)Tendances Tourisme & Travel

Further adding to the exhibition's immersive factor is a virtual reality (VR) experience — the world’s first-ever VR tour of Mach

Stellen Sie sich vor, ein schwarzer Sack würde an Ihren Meetings teilnehmen oder durch Ihre Lieblingseinkaufsstraße spazieren. Wie würden Sie reagieren? Gut möglich, dass Sie sich mit der Zeit daran gewöhnen. Und dass das Absurde oder Unvorstellbare zur Normalität wird. So wie etwa Masken oder Baby-Elefanten in Covid-Zeiten „normal“ geworden sind. Welches Phänomen steckt dahinter und was können wir daraus lernen?

Travel and tourism brands, such as popular U.S. tourist destinations, are eager to get travelers spending again, said Alex Leikikh, global chief executive of MullenLowe Group, an Interpublic Group of Cos. ad agency network that works with a number of travel marketers, including JetBlue Airways Corp., Royal Caribbean International and Wyndham Hotels & Resorts Inc.

“These industries and these states’ destinations and hotels—they’ve been hurting badly for the last 12 to14 months and need revenue now,” Mr. Leikikh said. Promotions that feature deals can generate revenue while also building brands over time, especially with “stimulus flowing from the government and people going back to work,” he said.

Some tourism and entertainment organizations are reviewing agencies that can support their advertising or media needs. Las Vegas Convention and Visitors Authority and Visit California are running processes to hire new agencies, according to people familiar with the matter. The concert giant Live Nation is also running a process to hire an agency that can service its $130 million media account, people familiar with the matter said.

“Everybody is trying to figure out how to get into the market first with the right message,” said Casey Burnett, managing partner and founder of marketer and agency search consulting firm Burnett Collective. “It’s all about market share.”

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