Tourism and hospitality, one of the largest industries globally, is duty-bound to participate in initiatives to support healthy aging. Although extant tourism and hospitality research has identified this niche market, attempted to understand its travel behaviors, and proposed senior tourism, silver tourism, and geriatric tourism to accommodate the aging population, the industry is still far from creating age-friendly destinations.
La vulnérabilité des plus âgés complique la création d'offres touristiques à destination de ce segment de clientèle. Reste que ce marché croît rapidement.