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Authenticity is a common thread across these three 2023 consumer trends. For Gen Z, it’s the most important quality of any brand messaging. This is at the heart of why retailers and brands should want to help consumers navigate the cost-of-living crisis. And authenticity is also needed as companies balance the role of humans versus bots. All consumers want to feel that genuine connection with a brand.
L' authenticité est au coeur des tendances 2023.