Online travel agency (OTA) giants spent $10.6B on marketing in 2018 (but look closer) | PhocusWire | (Macro)Tendances Tourisme & Travel | Scoop.it
From www.phocuswire.com - March 15, 2019 4:48 AM
The power of the platforms is huge: Expedia Group and Booking Holdings splashed out a record amount on customer acquisition during 2018.

The pair spent $10.6 billion on what they loosely term "performance advertising and brand advertising" in the case of Booking Holdings and "selling and marketing" at Expedia Group.

Via Roland Schegg