Delta is trying personalized flight information boards called Parallel Reality — | (Macro)Tendances Tourisme & Travel | Scoop.it
It was really a heartwarming thing to see that this is a technology that betters the lives of people right from the get go, and not just people who like tech,” says Albert Ng, CEO of Misapplied Sciences who was in Detroit observe the launch.

“We’ve seen far too often that technology is developed for technophiles, hobbyists, and the lay person is often left behind,” says Ng, a Caltech and Stanford-trained computer scientist who spent his early career improving touchscreen displays. “It’s just the opposite. People found it [the Parallel Reality display] just so much more convenient than what they’re used to.”

Future applications of Parallel Reality
Beyond navigating the maze of transport hubs, Ng sees broader applications for Parallel Reality. Personalized wayfinding information could be useful in malls, large sports arenas, or even on highways. Signage can be made more legible, and instantly adjust for the viewer’s distance, reading angle, and sight lines.