Sleep engineering, food fixing top consumer trends in 2024, Marketing & Advertising News, ET BrandEquity | (Macro)Tendances Tourisme & Travel | Scoop.it
Consumer Trends: Engineering sleep tops the list. With over two lakh monthly searches on the web, a growing number of Indian consumers are looking for solutions for sleeplessness by researching more on sleep hygiene practices and solutions. Food fixers as a trend comes next. There has been a 40 per cent rise in searches for gummies in 2023 as compared to 2022. These include gummies for better sleep, good gut health, healthy skin and hair.