to develop preferences and loyalty in order to drive direct bookings. To do so, hotels must offer more highly personalized experiences that anticipate and go beyond the needs of their target customers – and count on word of mouth and allegiance to not only retain their customer base, but also grow it with more potential customers.
Pour tout savoir des évènements et tendances qui impactent l'hôtellerie, liser cet article très complet. De la guerre en Ukraine à la digitalisation, tout y est.