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CitizenM said on Wednesday it’s planting a flag in the metaverse, an online space where people simulate activities.
The Amsterdam-based hotel group bought a virtual space in a game called the Sandbox. The company aims to connect with players there, explore potential marketing opportunities, and possibly raise money to build a real-world property.
“We don’t know if it’s going to be successful or not because the metaverse is just getting started,” said Robin Chadha, chief marketing officer. “But we want to make sure that — if our customers are exploring NFTs and the metaverse and everything that goes along with it — we’re a part of it, too.”
Le groupe hôtelier s'essaie au développement d'activités dans le Métavers.