Cost vs Conscience: Booking.com Delves into the Dilemma Dividing Sustainable Travel in 2023 | (Macro)Tendances Tourisme & Travel | Scoop.it
76% of travelers say they want to travel more sustainably over the coming 12 months, while the same amount say the global energy crisis and rising cost of living is impacting their spending plans Nearly half (49%) of travelers believe more sustainable travel options are too expensive, in contrast to 43% willing to pay extra for travel option