Different people try new products at varying speeds. For each product, we find consumption pioneers and early adopters. Other consumers adopt new products
Via Mickael Ruau
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Prospectives et nouveaux enjeux dans l'entreprise
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Prospectives et nouveaux enjeux dans l'entreprise
Curated by
François GARREAU
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Scoop.it!
Qu’est-ce que le Growth Hacking ? Etre un Growth Hacker c’est littéralement être un pirate de la croissance… L’objectif est de détourner le système via des méthodes agiles etRea Via Cecile Verdier 
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After a slow start, an increasing number of people adopt the new product. The number of adopters reaches a peak and then drops off as fewer nonadopters remain.
Innovators are defined as the first 2½ of the buyers to adopt a new idea (those beyond two standard deviations from mean adoption time); the early adopters are the next 13½ percent (between one and two standard deviations); and so forth.
The five adopter groups describe above differ in values.
Innovators take venture who try new ideas at some risk. Early adopters are influenced by respect from opinion leaders in their communities and adopt new ideas early but carefully. The early majority act deliberately.