Das Projekt «ÖV-Hotel-Ticket» nimmt 2025 einen neuen Anlauf. Die Initianten sind überzeugt, dass eine integrierte An- und Abreise in Übernachtungsleistungen das nachhaltige Tourismusland Schweiz stärkt.
Obwohl die Zahlen vom Jahr 2023 sehr erfreulich sind, konnten nicht alle Regionen und Destinationen vom Rekordjahr profitieren. Dazu kommt, dass die steigenden Umsätze nicht gleichermassen in Gewinne umgemünzt werden konnten – denn Inflation, steigende Löhne und die Energiepreise trieben die Kosten in die Höhe.
«Im vergangenen Jahr hat HotellerieSuisse der Mangel an qualifizierten Fach- und Arbeitskräften weiterhin beschäftigt. Unter dem Motto unseres Schwerpunktthemas «Future Hospitality» hat der Verband deshalb auch 2023 die Mitglieder mit Hilfsmitteln und Inspirationen in verschiedenen Handlungsfeldern sensibilisiert. Die Arbeit in unserer Branche ist sinnstiftend und kreativ, bietet Kontakt mit Menschen und ist von Offenheit geprägt. Alles Aspekte, die den Arbeitnehmerinnen und Arbeitnehmern der Zukunft am Herzen liegen. Mit ‹Future Hospitality› hatten wir uns zum Ziel gesetzt, genau diese Aspekte wieder ins Zentrum rücken», sagen Nicole Brändle, Direktorin von HotellerieSuisse, und Martin von Moos, Präsident von HotellerieSuisse.
Die Auswertung der Online-Bewertung von Respondelligent zu über 2000 Schweizer Restaurants zeigt: Das Essen überzeugt, der Service nicht immer. Grund dafür ist vor allem der Fachkräftemangel.
Hotels, as key players in the tourism sector, have a unique opportunity to lead by example and contribute to a greener, more sustainable future.
As environmental awareness gains momentum, the hospitality industry is acknowledging the need to integrate sustainability into its practices. In this blog post, we will explore five ways in which hotels can participate in the global effort towards sustainability.
Das Projekt «ÖV-Hotel-Ticket» nimmt 2025 einen neuen Anlauf. Die Initianten sind überzeugt, dass eine integrierte An- und Abreise in Übernachtungsleistungen das nachhaltige Tourismusland Schweiz stärkt.
Booking Holdings and Expedia Group dominate Google’s sponsored results in every region, with Booking.com bidding the most out of any OTA Booking.com is the dominating presence across Google’s sponsored results, paying to appear most often in every region. Of the top five most visible booking options in every region, Booking and Expedia through their sub-brands (such as Booking’s Priceline.com and Agoda.com and Expedia’s Hotels.com) have outbid any local players.
The hospitality industry, renowned for its vibrant and fast-paced environment, presents unique challenges that significantly impact the well-being of its workforce. Workers often endure long hours, high levels of stress, and, in many cases, unrestricted access to alcohol, which collectively contribute to a higher susceptibility to substance abuse.
The demanding nature of hospitality jobs, coupled with the pressure to provide exceptional customer service, can lead to unhealthy coping mechanisms, including the use of drugs or alcohol. This industry’s culture, which sometimes normalizes or even encourages substance use, further exacerbates the problem, making it a widespread concern among hospitality workers.
Ces logements qui combinent les avantages d’un appartement privé avec les services d’un hôtel ont gagné en popularité dans de nombreux pays. Décryptage
Access our free webinar, in cooperation with BVA BDRC and PACE Dimensions, to discover answers to some of the biggest branding, consumer demand and behaviour change questions, including:
- What are the biggest markets and customer segments for sustainable travel? - What aspects of sustainability are customers willing to pay a premium for? - How do customers perceive your brand and its competitors? - How can you build confidence and trust with your customers? - How can you effectively influence customer choice and behaviour?
Booking.com initiated a program in 2021 to highlight properties that were standouts in their sustainability practices – on Monday, it began removing its badges from listings in response to regulators in the Netherlands.
Booking’s program was called “Travel Sustainable” and designated properties with scores between 1 and 3+ as well as green leaves badges. On March 25, the Netherlands Authority for Consumers and Markets said the program “was a possibly misleading sustainability claim.” Booking.com is headquartered in Amsterdam.
“It implies that traveling and staying at one of the program-affiliated accommodations are sustainable, even though this is incorrect,” the regulator found. “The use of the green leaf reinforces this implication.”
The hospitality industry is constantly trying to keep up with ever changing consumer demands. Some of the key factors driving the change include generational shifts, technology developments, increased ESG compliance requirements, more demand for personalized experiences and finally the blurring of lines between business and leisure travel.
A culture of excellence is the differentiating factor in the luxury hospitality industry. Leadership that can create a healthy, supportive atmosphere for staff - instilling a devotion to great service while providing staff with the tools, skills, and freedom to make customers feel special - excel at building a best-in-class customer experience, according to McKinsey.
Pour être plus durables, les hôtels doivent complètement repenser leur manière de travailler. C’est la conclusion du travail de fin d’étude à la HES-SO Valais/Wallis de Carmen Rosat. Explications.
Près de 60 % des voyageurs québécois ont séjourné dans un établissement hôtelier pendant la saison estivale 2023. Comment ont-ils réservé leur chambre ?
Créer un impact positif sur la nature et la communauté locale, c’est l’ambition de l’hôtellerie dite «régénérative». Plusieurs établissements suisses poursuivent désormais ce nouvel idéal
Face aux défis de la durabilité, de plus en plus d’hôtels recherchent de nouveaux profils de collaborateurs pour assumer cette tâche de coordination et mettre en place une stratégie. Les responsables durabilité se généralisent, surtout dans l’hôtellerie haut de gamme.
Die europäische Hotelstars Union beschloss anlässlich ihrer Generalversammlung einen neuen Kriterienkatalog für die Hotelklassifikation von 2025 bis 2030. Der Katalog entstand in Zusammenarbeit mit allen 21 Mitgliedsländern.
The 2023 American Express Global Travel Trends Report found that 79% of Gen-Z and millennial respondents want to experience local life while traveling, and 86% want to support local businesses. Despite this strong demand, only a few hotels have fully embraced neighborhood tourism.
In the competitive hospitality industry, securing direct bookings is vital for hotel success. Relying solely on third-party platforms can reduce profitability and control.
But why is it important to develop winning strategies to increase direct bookings?
Direct bookings boost profits by cutting commission fees and allow hotels to build better guest relationships. They enable personalized experiences, data collection, and targeted marketing efforts. Direct bookings foster brand loyalty and give hotels control over pricing and policies. Therefore, developing effective strategies to boost direct bookings is paramount for long-term success in the hospitality industry.
Moderator Rolf Westermann fragte dann den Publizisten Hans R. Amrein: „Ist die Schweiz tatsächlich so eine Insel der Glückseligen, wo alles gut ist?“ „Nein“, so Amrein, „die Schweiz hat in den letzten rund fünfzig Jahren markant an Innovationskraft verloren.“ Die Hoteliers hätten sich nach dem Ende des Zweiten Weltkrieges, vor allem in den 70er- und 80er-Jahren, zu lange auf ihren Lorbeeren ausgeruht und folglich nicht oder zu wenig in ihre Hotels investiert. Amrein sprach nicht von einzelnen Schweizer Hoteliers, die durchaus auch innovative und kreative Projekte umsetzten. „Es fehlen in der Schweiz die großen Hotelinnovationen mit internationaler Strahlkraft“, so Amrein. „Hotelinnovationen, die eben weltweit eine Rolle spielen – nicht nur im eigenen Land.“ Hans R. Amrein erwähnte als Beispiel das neuartige, innovative Hospitality-Konzept Stay KooooK der Schweizer SV Group.
This week’s move by Booking.com to drop its “Travel Sustainable” badge program for accommodations shines a spotlight on the need for clear, meaningful communication related to environmental practices in the travel industry.
The company is removing its Travel Sustainable filter and replaces it with the option to filter for properties with a third-party certification. This shift ensures consistency and clarity to help make it easier for travelers to make informed choices that are more sustainable, Booking.com says.
Key takeaways
While the Travel Sustainable branding and levels will no longer be displayed, your practices will still be visible to guests on your property page;
Initially, the Travel Sustainable levels were created to help educate and guide you on sustainability and the impact you can have. Now, the focus has shifted towards third-party certifications in terms of recognition of an accommodation's efforts towards operating more sustainably;
Incoming regulations are helping to set the framework for sustainability standards, bringing more clarity regarding sustainability communication and making it easier for travelers to make more informed choices.
A shift in consumer behaviors may lead some hoteliers to believe there are blurred lines within customer segmentation and that categories no longer serve a clear purpose. A group of hospitality experts, however, say that's not the case.
Key takeaways
The traditional breakdown is business and leisure, which is further broken down into transient, corporate negotiated, group, wholesale and other; Hoteliers should still be able to identify the original impetus of what brought the guest to a property even if it feels blurred at times; Not every guest spends the same either. Group travelers and those with corporate cards might have higher ancillary spend than a family staying for leisure.
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